Your hotel/ restaurant may have a great website and a strong SEO campaign, but do you really know if they’re achieving your business objectives? Are you measuring your return on investment? Are you analyzing the data to see what could be improved? The experts at Blackhat Hospitality understand not only what each piece of data means, but what these analytics can do to help improve your overall marketing efforts—and we’ll explain that to you in easy-to-understand reporting sessions.
Our experts offer more than just a data dump. We’ll walk you through the analytics step-by-step and help guide our clients to make smart tweaks to their overall marketing goals and plans.
We look at all areas of performance—from revenue to conversions to media mentions, making sure we examine all areas of potential growth and opportunity in each reporting session.
We’ll set conversion goals to maximize revenue and track results for specific growth areas. We advice you to keep your marketing campaings active and connect it in the everchanging world of media marketing & make your money work harder for you.
Compare month-over-month and year-over-year marketing performance metrics. Track key performance indicators (KPIs) including number of visits, % of visits per marketing source, customers delivered to your booking engine, revenue, revenue per visit, and ADR*,Historical benchmarking using imported data from existing resources including third party comp set data.